Wegmeyer Farms Unveils Virginia is for Strawberry Lovers Campaign

Wegmeyer Farms unveiled Virginia Tourism Corporation’s new sub-brand slogan Virginia is for Strawberry Lovers, at a Berry Important Person reception at their farm in Hamilton, on Wednesday, May 24. The new sub-brand exemplifies the passion for fresh, local produce that has become a signature aspect of Virginia’s identity.

The sub-brand slogan and logo was revealed during a gathering of local elected officials, influencers and agritourism partners. The sub-brand was created as part of VTCs comprehensive initiative to highlight the state’s rich agricultural history and to demonstrate its commitment to promoting local farmers.

The Virginia is for Strawberry Lovers campaign serves as an endorsement of the state’s thriving strawberry farms and the delicious fruit they produce each season. While Wegmeyer Farms spearheaded this initiative, the sub-brand slogan is available for licensed use by all Virginia strawberry farmers.

“We are thrilled to be showcasing the importance of Virginia’s agricultural sector through this new campaign,” said Andrew Cothern, Director of Communications for Virginia Tourism Corporation. “Virginia is home to some of the most talented makers and farmers in the country, and visitors who appreciate farm-to-table produce and agritourism experiences can enjoy the abundance of fresh fruits and flowers these farms offer.”

In conjunction with the logo reveal, Wegmeyer Farms also formally announced the 2024 Lincoln Strawberry Festival, a celebration of one of Virginia’s most beloved seasonal fruits. Slated to take place next May, the festival will include an array of activities ranging from strawberry picking, strawberry ice cream and pie eating contests, live entertainment, and more. The goal is to raise money for local community organizations and nonprofits through festival ticket sales.

“Wegmeyer Farms is proud to be part of this initiative and to host the B.I.P reception,” said Harriet Wegmeyer, who owns Wegmeyer Farms with her husband Tyler. “We applied for the Virginia is for Strawberry Lovers sub-brand so that we could tell the world that Virginia is THE destination for those that LOVE strawberries!

“We believe the 2024 Lincoln Strawberry Festival will draw visitors from all over the area, enhancing awareness of our local strawberry industry and contributing to the vibrancy of our community.”