The Town of Middleburg has appointed Jennifer Bell as its new Director of Community Engagement, bringing nearly two decades of experience in tourism, downtown revitalization, economic development, and community partnerships to the role.

Bell most recently served for seven years as tourism manager for the City of Harrisonburg. Before that, she spent more than six years as downtown manager for the City of Winchester and more than five years as executive director of the Main Street Program in Salem, Massachusetts.

As Middleburg’s Director of Community Engagement, Bell will oversee the Town’s tourism initiatives, community events, marketing efforts, business partnerships, and economic development programs. The position is designed to strengthen relationships between the Town and its business community while supporting local events and promoting Middleburg as a destination for visitors.

“We are excited to have Jennifer join our team at the Town of Middleburg,” Acting Town Manager Will Moore said. “She comes to us with a wealth of experience in destination marketing, downtown revitalization, event management, business support, and community engagement, all of which will assist in supporting the strategic initiatives of the Town Council.”

Bell said she has long admired Middleburg and looks forward to becoming part of the community.

“I loved Middleburg from the first time I visited. It is a special place, and I am thrilled to bring my experience in business development, events, marketing and community outreach to serve as Director of Community Engagement,” Bell said. “I look forward to joining the team and contributing my skills and experience to meet and exceed the community’s goals.”

The Director of Community Engagement serves as a key liaison between the Town and local businesses, including retailers, restaurants, property owners, and regional organizations. The role also focuses on enhancing Middleburg’s visitor experience while supporting the vitality of its historic downtown and local economy.

Bell’s appointment comes as Middleburg continues to build on its reputation as one of Loudoun County’s premier destinations, known for its historic charm, equestrian heritage, boutique shopping, restaurants, wineries, and community events.