LCPS launches new logo

Loudoun County Public Schools has launched a new logo during the School Board meeting on Tuesday, Sept. 26. The logo reveals the LCPS commitment to “Engage. Empower. Enrich.” and puts the Division’s initials front and center. 

The Division logo is no longer the county seal – it is now a current, timeless logo representing a clear vision. The new look builds upon the old by adding a new, contemporary feel relevant to today and for a bright future. The quadrant arrangement pays homage to the previous seal. 

The new colors represent the following:

• Vibrant Red: Embodies excellence and innovation. It pays homage to the red in the county seal.
• Apricot: Represents knowledge and honors diversity and sense of community.
• Airy Blue: Exemplifies the LCPS commitment to trust-building and all six values.
• Purple Navy: Balances a sense of creativity grounded in agility and opportunity.

Superintendent of Loudoun County Public Schools, Dr. Aaron Spence said, “I know this has been a long process for our community and I wish to thank the staff, students and community partners for participating in this rebranding process. Your ideas and feedback were essential and led to a new Division logo that represents and unifies our community and embodies our work to engage, empower and enrich our students and community through education.”

The community will begin to see the colors, theme and logo across digital platforms, and staff will receive the logo for use this month. Community members and LCPS partners will find the new logo and corresponding use guidelines at www.lcps.org/brand.