– By Andrea Gaines
Every time you walk into the Re-Love It Consignment Shoppe in Purcellville – owned and operated by husband and wife team Michael Oaks and Kim Patterson – you see something new. Right now, sandals and breezy dresses abound. And, just in time for these warm-weather fashions, Patterson is promoting the opening of her nearby Top Coat Nail Spa, where customers can complement their summer look with perfectly manicured hands and feet.
You’ll see a similar attention to detail – and the special role a business can play in a community – at the Dominion Tea Tasting Room in Purcellville. Owned and operated by “passionate and informed tea drinkers” David and Hillary Coley, they know how to set the stage for a beautiful Loudoun County moment. “Experience the exquisite flavor of Bai Hao Silver Needles or Dragon Well [tea] …” urges their website “… before heading off to great wineries, breweries, restaurants, antique shoppes, and pick your own farms …”
Importantly, Oaks and Patterson and the Coleys not only work tirelessly to promote their own businesses, they are also the force behind the new non-profit known as Discover Purcellville, a merchants association whose mission is to promote Purcellville itself, to the six million people in the greater DC Metropolitan region.
A few years ago Oaks and Patterson launched Purcellville’s annual Halloween Block Party. Discover Purcellville grew out of that effort, and, with the support of the Coleys it is spreading the economic love around to promote Purcellville and western Loudoun.
Said Oaks – in typical, “pay it forward” fashion – “We love this town. This town has given us so much. Discover Purcellville is about giving back. That’s all. Just, giving back.”
In June, Patterson, Oaks and the Coleys received a Loudoun County Design Excellence Award for the 2016 Painted Barrels Around Purcellville project, along with the Town of Purcellville, Discover Purcellville, the Town Economic Advisory Committee and the Purcellville Arts Council. The awards are given each year in various categories by the Loudoun County Design Cabinet – a group that promotes “high-quality ecological, urban, architectural, and landscape design …”
One of the organization’s current activities is the “Painted Benches and Flower Planters” project. The colorful, fanciful and just plain fun painted planters and benches will be on display around Purcellville through the end of October, and auctioned off to help fund Discover Purcellville’s ongoing charitable activities at a November event at the Purcellville Skating Rink.
A 501 (c) 4 organization, Discover Purcellville came on the scene with last year’s highly successful painted wine barrels exhibit. The barrels where later auctioned off and raised over $36,000 for charity and local arts and cultural programs. Recipients have included the Loudoun Valley High School basketball team, and Woodgrove High School’s girls’ softball and track and field teams, all of whom have won state titles in recent months. Discover Purcellville is currently working on a website to highlight attractions and businesses in and around Purcellville so visitors know that there is a lot to do and see west of Leesburg.
Membership in Discover Purcellville is available to all local small business owners, companies that do business in western Loudoun, and residents of Purcellville and surrounding towns. The organization holds regular meetings and encourages businesses and individuals with an interest in promoting the area’s unique economic base to join in and/or request information on sponsoring community events and/or outdoor art displays and other efforts.
For details on membership in Discover Purcellville, call 540 751-0707, e-mail firstname.lastname@example.org or go to www.discoverpurcellville.org and/or www.facebook.com/Discover-Purcellville. For tickets to the November 11 Painted Benches and Flower Planters Auction event, go to www.brownpapertickets.com.